Accept cookies x

Privacy and Cookies

This website uses cookies to allow us to see how the site is used. The cookies cannot identify you. If you continue to use this site we will assume that you are happy with this.

B2B Marketing Insights

Cutting-edge B2B marketing insights informing marketers of the most effective ways to target their audience.

Whitepaper: March of the Machines: the use of artificial intelligence in the smarter factories and buildings of tomorrow


NEW Research: Digging deeper into the engineering mind - Marketing To Engineers: France & Spain


Research: Digging deeper into the engineering mind - Marketing To Engineers: UK, Germany & Italy


Whitepaper: How manufacturing companies can benefit from the transformational power of blockchain


Inspiring the next generation of engineers #TEWeek17

At TAG we love celebrating engineers and the engineering mind.

Engineers make the world a better place and we, as an agency, are on a mission to ensure that their brilliant work is spread far and wide.

This week is Tomorrow’s Engineers Week (November 6 to 10), an initiative designed to help address the fact that 186,000 people with engineering skills will be needed annually through to 2024. To celebrate this initiative over 300 employers and professional bodies from across the engineering community have been invited to join universities, schools and individuals in the week-long drive to inspire the next generation of engineers.

Doing an engineering degree opens many doors and we feel it’s important for young engineers to understand that their career can move in any direction – even public relations.

At TAG we have a number of qualified engineers in our PR team who have, over the years, successfully delivered local, European and global communications campaigns for global engineering companies.

Here we’ve profiled two of our engineers to discover why they chose to do an engineering degree and why they decided to enter the world of PR.

Dulcie Option 5

Name: Dulcie Elliot

Job role: PR Account Director at TAG

Engineering degree: BEng (Hons) Mechanical Engineering

1. Why did you want to become an engineer?

I grew up on a farm, regularly watching my Dad and brother fix things – be it repairing the old short-wheel base Land Rover to a well-worked hay baler. My dad always used to explain how things worked and the maths behind it, something I’ve been fascinated with all my life. I was also very practical, when I was younger and enjoyed maths and its application in science at school.

2. What do you enjoy the most about engineering?

Ever since the creation of fire and the invention of the wheel, engineering has enabled the world, and regularly makes it into the history books. Before the London to Bristol railway line was built, the journey would have taken a few days. Back then, time pieces were set at mid-day when the sun was at its highest. When travelling from London to Bristol on the train passengers noticed that the time in London was different to the time in Bristol. I loved facts like that.

 3. What is your favourite engineering invention?

My favourite invention is the Space Shuttle – mainly because it was first launched when I was at junior school. I thought it was an amazing piece of engineering… a plane that could get into space and on its return land on a runway. It’s also because one of my writing projects at university was to investigate the reasons why the Challenger disaster happened. My university tutor said that engineershave poor communication skillsand set everyone a new topic to investigate and write about each term. Remember, this was before the internet and to access the official report from NASA, I had to order a copy from the university library – which took weeks to arrive. From memory, it turned out that a simple O-ring failed, leaking hot gases from the rocket booster and causing damage to the tank and other bits of the structure.

4. How did you get into PR?

Ever since university, I have always enjoyed writing about technology. My first ‘proper’ job was on the editorial team of a publisher of electronics and engineering titles. As an editor, I was first introduced to a hot technology that would enable a computer to talk wirelessly to a printer – that was Bluetooth – also the mystical 802.11 standard….which is WiFi. When I was given the opportunity to move into PR whilst I was an editor, I grabbed it with both hands. PR is not just writing about a new technology, it’s bringing engineering to life.     

5. What more can be done to encourage a greater number of youngsters into engineering?

I am really lucky that my clients actively engage and work with schools, colleges and universities in many ways. Formula Student, helping with university research projects, The Big Bang events, apprenticeships, mentoring, skills training... the list is virtually endless. Engineers are not just those with ‘engineer’ in their job title… there are many people working in firms that use their practical engineering skills and knowledge every day. Perhaps a better question to ask would be how to encourage a higher percentage of young people to appreciate and understand engineering, in all its forms, in order for them to apply it in their chosen career.


Name: Henrike Boysen

Job role: Director at TAG

Engineering degree: Electrical Engineer

1. Why did you want to become an engineer?

I always enjoyed math when I was in school and even today and saw it as kind of a puzzle game. At the same time I have always been curious how things are created and how they work.

2. What do you enjoy the most about engineering?

Once you are an engineer, there are so many different opportunities to develop your individual career, learn and grow – from R&D, product management, sales and business development to marketing, management and many more.

3. What is your favourite engineering invention?

To me magnetic levitation, maglev train and energy storage technology have always been the most fascinating.

 4. How did you get into PR?

Having started my career in an R&D environment, I wanted to experience something more connected to the real world and get closer to what is going on in the market currently. At the same time it was important to me to become part of a working environment that is more interactive and communicative. Thus, I became a technical editor and from there the switch to the world of PR was a natural one.

5. What more can be done to encourage a greater number of youngsters into engineering?

In my view it is important to start really early in schools and make maths and physics more fun and bring things to life, so students can see how exciting and relevant technology can be and what important role it plays in our everyday lives today.


TAG believes it’s really important that companies play an active role in dealing with engineering skill shortages. There have been some really inspiring projects aimed at getting more youngsters into engineering.

Just recently, Bosch did a great Internet of Things (IoT) competition fuelling the imagination of women engineers with the aim of bringing the IoT to life. The #BetweenUsWeCan online competition asked the entrants to enter their best new IoT application ideas.

In addition, igus has always been really proactive through its YES (Young Engineers Support) programme, while also supporting Formula Student teams around the UK with free products.

Meanwhile, TDK-Lambda has been supporting young people in STEM programmes since 2013 – through the Engineering Education Scheme (EES) and open events, such as careers events, talks and Big Bang, which attract hundreds of young people a year. 

  • All

    The communications agency at the heart of technology and engineering markets.

    Ian Clay, Executive Director
    T: +44 (0)1582 390980


    The communications agency at the heart of technology and engineering markets.


    Technologie zum Leben erwecken

    Mark Herten, Strategy Director
    T: +49 (0)4181 968 0980

    Error loading MacroEngine script (file: Footer.cshtml)