WEG is a major global player in the power distribution, automation and control sector. The company employs 28,000 people worldwide with global sales that now exceed US $3-billion, representing increasing global success across a wide range of product groups. These include the latest generation of transformers, LV control gear, generators, gear motors, inverter drive systems, soft starters, LV/MV and HV motors, ATEX- compliant explosion proof motors, smoke extraction motors and full turnkey systems.
WEG chose Technical Associates to carry out integrated marketing campaigns to demonstrate its breadth of portfolio and build awareness for its brand in Europe and the Middle East. WEG had initially been working with Technical Publicity Germany on raising awareness of the brand across German speaking countries in Europe. Technical Publicity works with Germany to leverage ideas and content for all WEG’s PR campaigns. Technical Advertising is responsible for WEG’s media buying strategy and creative content provision across the regions.
“We were really impressed with the results that Technical Publicity achieved for us in the German speaking markets of Europe within a short space of time. It therefore made sense for us to extend our partnership with them. We were looking for a communications agency that would provide a cost-effective and sophisticated PR and marketing approach that promoted the continued growth of the WEG brand. Technical Associates has demonstrated that it perfectly fits these criteria.”
- Marek Lukaszczyk, European Marketing Manager for WEG