TAG wins PR and Content Brief from Checkit
We are proud to announce that TAG has secured a media relations, social media and content creation brief from Checkit, a leading provider of automated monitoring and digital work management technology and part of the Elektron Technology Group PLC. TAG will develop and implement a UK PR programme to engage audiences, broadening Checkit’s reach in the following target markets: food service, food manufacture, facilities management and laboratory and healthcare.
Checkit’s range of intuitive handsets, sensors and probes simplify the routine checks that are carried out in many premises to ensure quality standards and regulatory compliance. The brand’s customers include the likes of The Ritz, Claridge’s, Abel & Cole and Compass. To best position the brand’s offering, Technical Publicity will create and disseminate a range of content to engage, educate and encourage its audience through B2B media relations and Checkit’s digital channels.
Dee Roche, Head of Marketing, Checkit said “We were really impressed with Technical Publicity’s ideas and natural storytelling approach and they have already started turning these into a reality. We’re excited about the results Technical Publicity will drive forward with us in the future.”
Sylvia Laws, Managing Director of TAG added “Checkit’s marketing team has worked really hard to create a strong brand identity in the technology space and we’re looking forward to helping them communicate that across new markets. It’s great to count such an innovative business among our clients.”