Media relations makes up a large component of the work we do at Technical Publicity. We stretch every sinew to ensure that the core journalists for each of our clients have a meaningful relationship with them. The end result being that the journalists then understand the context of each story and know why a press release or an article is newsworthy.
We understand completely the value of media relations, thanks to the knowledge and experience of several ex-journalists that we have on our team. It is critical to be fully aware of how an editorial office works and to empathise with the workload of journalists in today’s multi-platform world. Getting the angle and method of delivery right, meeting the deadline, ensuring the files are the right size and format – these are all important elements of media relations and ensuring our clients are perceived in the best possible light by journalists.
We pride ourselves on our established media relations. Our ex-journalists have press relationships that were forged more than 20 years ago and for younger members of our team, our model is based on regular face to face interaction with journalists in order to build the relationships that will last for the next 20 years.
Media relations is much more than just knowing who the right journalists are and where they work. It’s about understanding their pressures, gaining respect and credibility so they want to hear what you have to say and then delivering precisely what they want, how and when they want it. Once this relationship is established you can then discuss ideas, offer opinions and develop future opportunities for clients.