We understand that the business world is fast paced and fiercely competitive. In order to win new customers and retain the existing ones, companies have to distinguish themselves from the competition. A positive public image helps create a strong brand and this means all your publics not just customers: it is employees, suppliers and stakeholders too.
Having built our reputation in press relations within the B2B technology market, over the years we’ve come to appreciate and understand the buyer journey of technology brands and as a result know how to communicate more meaningfully to the rest of the public. This knowledge is crucial for the industrial and engineering space as it doesn’t function in the same way as consumer markets –the buying cycle is longer, more complex and it can involve up to 20 purchasers and specifiers. Understanding this process and the challenges industries face is vital if a brand’s personality and value is to be communicated to the broader public
Technical Publicity understands the entire profile of their clients and has the skills to identify appropriate opportunities, storylines, communities and platforms. Our unrivalled background in C-Suite journalism, technology and PR, means we are perfectly positioned to develop captivating public relations campaigns, within budget, and helps our customers get their brands understood by all their publics.